Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriters help create billboards, brochures, catalogues, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers and other marketing communications.
They are generally known as website content writers if their work appears mostly on the Internet. A content writer helps create online advertisements, web pages, email newsletters, blog posts and social media.
Cross-discipline copywriters who look at the wider context of their work are called digital copywriters. The distinction is that these individuals consider the mechanics of the user journey, the external links that are included in the copy for search engine optimisation and are highly focussed towards creating online sales and dealing with technical issues such as bounce rate.